Guide Book on Entry of SME Halal Products into Foreign and Local Hypermarkets in Malaysia

Ministry of Domestic Trade and Consumer Affairs, KPDNHEP (2018) Guide Book on Entry of SME Halal Products into Foreign and Local Hypermarkets in Malaysia. Ministry of Domestic Trade and Consumer Affairs, Pusat Pentadbiran Kerajaan Persekutuan, Putrajaya. ISBN 978-983-99762-3-6

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Abstract

This Guide Book on Entry of SME Halal Products in Foreign and Local Hypermarkets in Malaysia is one of the steps taken to reinforce prior initiatives which have been provided in contributing towards the enhancement of existing business, especially in expanding the marketing of Halal products made by local SMEs in Malaysia. The objectives in publishing this Guide Book aims at: Enhancing readiness level of local SME to compete in penetrating the domestic market; Enhancing knowledge relating to conditions and procedures on entry of SME products into foreign and local hypermarkets in Malaysia; Assist SME entrepreneurs in establishing organized and thorough planning/strategy to increase their level of services and delivery efficiency as well as understanding business strategies (promotion, supplies and effective distribution); and Enhancing productivity of the local SME and industry by applying more comprehensive and practical business values, educated and knowledgeable in setting the business direction.

Item Type: Book
Uncontrolled Keywords: Enterprise Business
Subjects: H Social Sciences > HC Economic History and Conditions
H Social Sciences > HF Commerce
Divisions: Government Publication > Goverment organizations
Depositing User: Salina Shamshuri
Date Deposited: 14 Aug 2019 05:01
Last Modified: 14 Aug 2019 05:01
URI: http://odlsystem2.utm.my/id/eprint/2002

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